Alexandra Watlington Candy Company Organic & Fair Trade Certified, All Natural, High Cocoa, Belgian Chocolates Co-branding works to the benefit of both partners. By tying into Alexandra Chocolate's points of distinction, a store, hotel, restaurant or other institution can immediately establish its retail chocolate program as high quality and socially conscious. Likewise, Alexandra's enjoys the market previously established by its partner. Co-branding is currently underway with a major tourist store novelty distributor, with a non-profit for its Fair Trade retail stores and website and with several nationally recognized hotels. Unique products can be designed, special packaging can be sourced and custom labels can be created to meet the needs of both partners. Often major chains require Private Label programs that pick up the unique characteristics of Alexandra's Chocolates. In order to avoid pricing and positioning problems, many times the solution is Private Label. Presently, Alexandra's is packing Private Label for several major chains and can create specific programs as desired.